The Brief
The Snoozles brand is based upon offering exceptional accommodation and service at affordable prices for solo travellers and groups visiting Galway City, Ireland
They came to Let’s Get Social for help unlocking the potential of their owned social channels, to build the brand, creating compelling and attractive social content, drive engagement and accommodation enquiries.
Their core challenges were inconsistent social content and being too busy with the day to day to manage social platforms internally.
To help them with this, we looked to having a sustained weekly publishing schedule and increased brand visibility and engagement.
On the success of Snoozles campaign we were also asked to manage sister properties Galway City Hostel and Kinlay House.
The Idea
The approach of Let’s Get Social was multi-faceted and multi-staged:
Step 1 – Research & Planning
With 10 years of e-commerce data at our hands to evaluate, we were able to define Milton-Lloyds’s evolving audience and their buying behaviours.
Step 2 – Brand Refresh
The current branding style was given a makeover. The brand colour palette, social media grid social media were given a fresh look and feel.
Step 4 – New Content
We worked with our partner photographers to curate a new range of location shoots, as well as creating new video and animated content; all to be used to excite and inspire our target audiences.
Step 5 – Delivering the Campaigns
We used a range of digital marketing techniques, alongside our new compelling visual content, to gain followers and engagement on Facebook and Instagram.
The Results
The reach of the Snoozles hostel brands (including Galway City Hostel and Kinlay House) have widened deeply and revenues have grown exponentially across the board.
