The Brief

Our involvement with Matchbox Fitness began with the design of the brand and brand vision. Our task was to run a targeted campaign to launch the new brand, build awareness and focus on driving membership enquiries on social media.

The Idea

We launched Instagram, Facebook and LinkedIn campaigns starring real, relatable Matchbox content telling real, compelling and relevant stories to the catchment audience in the areas of Limerick and South Tipperary. They illustrated how Matchbox was a new lifestyle and fitness destination, offering an unparalleled experience for members – THE hot new club to be a member of.

The Results

Within the first twelve months Matchbox had reached it’s membership targets and built a loyal and engaged audience, particularly on Instagram.

people reached on IG and FB in the first six months
average reach of Reels
average impressions of paid ads

Let’s Get Social have been a great partner in helping us navigate social at Matchbox Fitness. Their balance of strategy and results-driven approach, coupled with a genuine commitment has been highly appreciated in the launch and amplification of our brand.”

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