Social media is every marketer’s safe haven for branding and marketing. And why not? More than 50% of the population is active on social media, and more are signing up with every passing second.
The goals of the campaign were:
- Increase the total number of leads on social media for organic and paid posts.
- Increase engagement on social media.
- Improve website traffic.
- Grown brand awareness and brand capital.
Over initial months Let’s Get Social worked with Leatrans operations team to devise a LinkedIn, Instagram and Facebook-based social media marketing campaign to significantly boost awareness of key services across Europe. The social media management team got to know Leatrans target markets and create content that tells a story that their customers can relate to.