The Brief
Leatrans is Ireland’s leading end-to-end freight company, providing expertise in road, air and sea transportation services to and from Ireland, the UK, the Continent & Eastern Europe.
In mid 2022 Leatrans approached Let’s Get Social with a challenge: how to raise awareness of their service suite to an audience of busy decision-makers across all sectors.
The Idea
Social media is every marketer’s safe haven for branding and marketing. And why not? More than 50% of the population is active on social media, and more are signing up with every passing second.
The goals of the campaign were:
- Increase the total number of leads on social media for organic and paid posts.
- Increase engagement on social media.
- Improve website traffic.
- Grown brand awareness and brand capital.
Over initial months Let’s Get Social worked with Leatrans operations team to devise a LinkedIn, Instagram and Facebook-based social media marketing campaign to significantly boost awareness of key services across Europe. The social media management team got to know Leatrans target markets and create content that tells a story that their customers can relate to.
The Results
We managed the company’s Facebook, Instagram, & LinkedIn profiles, making them active weekly. We posted regular high-quality, branded content and interacted professionally and positively with the target audience.
- Engagement in social media has been dramatically boosted.
- Gained more activity on the company website due to increased exposure from social media.
- Ran highly successful targeted paid campaign for drivers in South Africa and the Philippines which secured pipeline of drivers for the next two years.
Social media is not about quantity but quality.
